Green value: environmental performance is already impacting land prices

Tuesday, April 8, 2025

By 2025, green value has become a tangible variable. More than labels, it is environmental externalities that shape acquisition decisions.

Data: the price gap between labels is widening

According to the French National Council of Notaries, a property rated A or B sells for an average of 18% more in Occitanie than an equivalent property rated D. Conversely, properties rated F and G suffer a price reduction sometimes exceeding 10%. These differences also apply to commercial real estate transactions.

Certification: a selection criterion for investors

Impact funds, like Armovie, make their investments conditional on the presence of accredited environmental standards. This is the case for Effinature, which is linked to NF Habitat HQE. Certification becomes a selection filter.

Ripple effect on land use and mixed-use projects

Land that can be certified for biodiversity or living soil becomes more attractive to developers. This changes the hierarchy of opportunities, including on brownfield sites or peripheral areas.

Conclusion

The environment is already shaping land dynamics. Arkoris and IRICE equip project owners to transform this pressure into a lever for value.

Research